Lomography is the commercial trademark of Lomographische AG, Austria for products and services catering to the Global Modern Art Community of Lomographic photography. The name is inspued by the former state-run optics manufacturer LOMO PLC of Saint Petersburg, Russia. LOMO PLC created and produced the 35 mm LOMO LC- A Compact Automat camera which became the centerpiece of Lomography’s marketing and sales introduced in the early 1980s. In 1991, the Austrian founders of Lomography discovered the Lomo LC-A. As the company states, they were “charmed by the unique colourful, and sometimes blurry” images that the camera produced. After a seres of international art exhibitions and aggressive marketing work, Lomography signed an exclusive distribution agreement with LOMO PLC thereby becoming the sole distributor of all Lomo LC-A cameras outside of the Soviet Union Since the introduction of the original Lomo LC-A Lomography has produced and marketed an entire line of their own branded analog cameras. Most Lomographic cameras are designed to produce a single photographic effect For example, the Lomography Fisheye camera features a built-in wide angle lens, and shoots fisheye-distorted photos In 2005, production of the original Lomo LCA was discontinued. Its replacement, the LC-A+,
was introduced in fall 2006. The new camera, made in China rather than Russia, featured the original Russian lens manufactured by LOMO as mid-2007 with the lens now made in PLC. This changed of China as well Similar to Eastman Kodak’s concept of the “Kodak Moment”, the Lomography website a motto of “Don’t Think, Just Shoot” This motto is accompanied by The Ten Golden Rules which are supposed to encoura minimizing odd angles, anywhere, lomography considerations of formal technique Typical constructed Some are less reliable and inexpensively and cameras make use of multiple lenses rainbow-coloured nashes, or exhibit extreme optical distortions and even light leaks Current models marketed Lomographische AG include Lomo LC-A, Diana
Holga Holga 3Srnm Actionsampler, Frogeye, Pop 9, Oktamat, Fisheye, Colorsplash, Colorsplash Flash, Fistop Bang Supersampler Horizon 202, Seagiu TLR, and smena 8M The company also resclls dead stock Polaroid cameras and Russian dead. stock the sort normally acquired at “quirky, old-school camera shops,” as the company’s web site puts it The Lomographic Society International provides Lomographers with galleries, stores and embassies Iclarification needed] dedicated to the growth, support and public exposure of the budding Lomographers through social events such as educational workshops, exposure galleries to encourage public enthusiasm and awareness, as well as providing retail supplies, gallery stores and rally places for socialize The society is headquartered in Vienna, Austria where most of its events are organized An example of the society’s cultural events showcasing Lomographers’ talents is the Lomokikuyu compelition, which raises money for eye surgeries and vision care in Kenya, in partnership with Viennese vision aud Light for the World. The organisation also organises the Lomography World Congress, an international conference of practitioners held in varying host cities. The society maintains a Web-based Lomography magazine, which provides photo archive storage for their work Arucles track trends and ideas about new fun methods to photograph An example is “Lomography: the Role Playing Game played with dice  Aficionados of the hobby can blog their own turonals to share their discoveries, fostering enthusiasm with the Lomographic art The site also celebrates the work of Lomographers with online exhibits and competitions. We are a global community whose strong passion is creative and experimental analogue film photography is about being in the moment, capturing it with your favourite Lomographic tool-producing effects light leaks, vignette framing and deep saturated colourst our movement, along with the 10 Golden Rules was inspired by the discovery of the Kompakt Automat aka the LC-A in 1991. Ever since then, we have been active in countless exhibitions worldwide, showcasing millions of Lomographs in galleries and festivals, as part of our aim to keep analogue photography alive and in full swing. We’ve got a wide range of products including cameras, lenses and accessories, books, bags and fashion. Currently, we have over one million members across the world, and this number is growing all the time! Read more to see what’s in store for you at Lomography.